A Spotlight On Simple Black Hat SEO Methods

Black Hat SEO - The techniques to avoid

Throughout my career being an SEO professional I have been through many good and the bad largely due to changing behaviors of internet search engine algorithms. But despite stiff challenges, I had been able to rank my client websites high up on Google, the foremost engines like google. This time, while using launch of Google Panda, as well as the master-stroke Google Penguin, the whole planet of google search optimization however went for a toss in addition to being to me, it took no less than a few days to appreciate and accept the major setback that most my websites received when it comes to all time row search page rankings.Thankfully, after performing sedate study and implementing the feasible solutions on my sites, I started noticing significant surge in their search engine rank that otherwise transpired to a historical low, similar to the share market on the bad day. The positive outcomes inspired me to express the aspects of my thorough searching with my readers and here I am with all the tidbits regarding Google Panda and Google Penguin that you should take advantage of.Google: Your Titanic ShipIf you are desirous of popularizing your organization, engines like google, preferably Google play an eminent role. However, Google is no magical wand that works well depending on your wish; perhaps it requires that you make persistent endeavors to attract quality backlinks or 'votes' in an attempt to win high search engine result pages(SERPs) rankings. In simple language, you can consider Google search results since the Titanic ship that could assist you to sail across smoothly on the way towards gaining high ROI but at the same time, it could leave your business sinking within the mid when the google search tracks the inappropriate SEO techniques you might have adopted to satisfy your cause. Hence, it's good to follow along with the golden rule, 'The more you have ethical white hat SEO techniques, better are your chances to win high rankings'.The Basic DifferenceLike ideal twins, the two algorithms that will curb down the development of fraudulent links on Google in their own respective manner. While Panda's versions emphasized on lowering the ranks of inferior sites and bringing into limelight web sites that accompanied high quality content, Google Penguin directed at clipping the wings of sites that go contrary to the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or SEO companies on their behalf, almost caused it to be a habit to violate copyrighted material. They copied original content using their company sites and blogs to their own sites. None with the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to get prominent rankings whereas the original sites were made to bear heavy losses both regarding rankings and business. Ever since 1998, Google kept on introducing varied algorithms to maintain a check mark on all such flawed activities nonetheless they ceased to create any major difference. It was only Feb, 2011 in the event the google search came down heavily over the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in a Google's official short article dated Feb25, 2011, authored by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was created to reduce rankings for low-quality sites-sites that happen to be low-value add for users, copy content using their company websites or sites which can be just not invaluable. At exactly the same time, it is going to provide better rankings for high-quality sites-sites with original content and data for example research, in-depth reports, thoughtful analysis etc." (1st Image).Since then Google continued introducing fresh Panda updates with the most mentioned one being Panda 3.5 that was released on April 25th. The latest one to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released one more fresh algorithm using the name of 'Penguin' that directed at curbing web sites leveraging illicit SEO techniques such as cloaking, keyword stuffing, content duplicity and much more, with all the intention to acquire topnotch search page rankings. I would suggest one to go through these updates and manage your websites accordingly if you to wish to achieve prominent Google ranking.Targeting Spam, Not Over OptimizationOne month prior to announcement of Google Penguin in a very panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts mentioned looking ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will likely be introduced into the serp's within the upcoming month or next month or so. The purpose would be to 'level the playing field'. To give sites which may have great content an improved shot at ranking above sites which may have content it is not as great but do a much better job with SEO".However on April24th, with all the launch of Penguin, Cutts clarified his statement by urging it is indeed exactly the same update which he mentioned but does not refer to the "over-optimization statement" that designed to target SEO. Danny Sullivan writes in the article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the best description, since it blurred the distinction between white hat SEO and webspam. This change is directed at webspam, not SEO, so we tried to make that fact more clear inside article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart while using sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a number of other SEO professionals to panic all over the world too. Evidently, difficulties with links came out to get among the major reasons for this sudden drop as I figured out within my researches. It would be worthwhile sharing those link-based factors with you so you may screw the things if your problems for your end may also be somewhat similar.1. Lack of quality links from relevant sites: While wanting to have in mind the exact reason behind slashed rankings of my websites, I came across various articles that indicated lack of incoming links from sites of similar niche as being a prominent reason behind this flaw. Penguin values sites that muster quality backlinks from domains belonging to exactly the same vertical as that of yours. If you desire to understand about the diversity of your site's anchor text or perhaps the updated information of your respective profile, then ahrefs and Open Site Explorer are two bankable tools normally made available.2. Lagging behind in natural links: This is probably the most common problems being encountered by website owners following your inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma such as: Buying backlinks with identical anchortext: If you're purchasing links from a website with exactly same anchor texts then beware, as this practice violates Google's guidelines. The search engine strictly opposes the application of paid links with all the sole motive to market rankings as an alternative to proving valuable for its visitors. Spamming in content: Are you by using a gibberish user name that is at most a spam for Google? Do your comment signatures incorporate exact match keywords? If for almost any or both of these questions you say Yes then keep in mind that, you might have a huge reason to worry. Google considers they because most undesirable ones as their only intention is always to rank the hyperlink unnaturally for a lot of pin-pointed keywords. Avoid links from forbidden sites: Care never to collect links from websites that accompany continuous pop-ups, harmful malware or spams. They are indeed a large letdown for Search Page rankings. Thankfully, I always kept distance from all of these links and following your update, I have even become more cautious and would suggest the same for you as well. Guest posts: Yet again anchor text is necessary and plays the spoilsport because most of sites who have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that have nothing to do using the intended topic. 3. Extensive Use of Money Keyword:A money keyword is simply the the one that makes it possible to generate profits through high SERPs and the ones often check out virtually any extent in employing these keywords within the greed to draw exceptional benefits. After the results of Google penguin depicted a slump inside SERPs for the most sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchor-text with those having words besides main keywords used as anchor text. The results were a little startling, as most from the affected websites consisted of money keyword for anchortext in over 60% of backlinks that gives strategy to negative SEO, a strictly prohibited by Google. The moral of the story is usually to transition to more meaning words for anchor text which could assure respectable search volume as opposed to relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering countless link issues, it can be but likely that you get discouraged to the extent that you just drop the idea of regaining the search page rankings. But this really is where you should resurrect and encourage yourself to move in the topmost spot of Google SERPs. For sure, Link building is rarely a similar post Google Penguin however you can certainly still prove your mettle are available out victorious. Here are some influential tips which could help you with your craved endeavor: Try avoiding anchor links with exact match: This strategy would take you nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match keywords. A better ploy would therefore be to focus on links with keywords emphasizing for the publicity want to advertise instead of on other links which contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent inside your link building efforts: Seems awkward but this tactic is more planning to work within your favor. While you're doing building links having a definite monthly budget, it really is better not to follow a definite pattern. Google is smart enough to discern the constant growth within your paid links on daily, weekly or monthly basis. Penguin update terms using this method of backlink building as unnatural that is certainly not in any way best for your site's health over the google search. Hence, try to create things as inconsistent as you possibly can. Buy a variety of paid links: If you might be relying on paid links for the website's promotion, be sure to have variety in your selection. I mean, it's good to have links from all sorts of web sites whether small, big, rich in PR or no PR in any respect, with nofollow links etc. Links from Twitter, Facebook may also be of high significance normally made available. How about investing on entire site/blog: If chances are you've only purchased links from websites or blogs then for the change, move somewhat further and buying a full website or blog. This particular effort would help save from getting in to the black listing of Google and alongside, is likely to fetch you extended benefits in comparison to the web link purchase. Be conscious of 404 reports and 302 redirects: Information about 404 reports and 302 redirects is fairly useful in identifying your internal links, log files etc. Check if your links are connected towards the active pages without experiencing 302 redirects.

Black Hat SEO

What are these mysterious "black hat" SEO strategies? Is it the most up-to-date fashion trend? No, it is not a fashion trend in any way. Should I get it done? Does it work with all the SE's or is it really a complete waste of time? The answer to these questions rely upon whom you are speaking with. Many employ these strategies and attempt to achieve this today.

For every black, there's always a white. The same is true for SEO services. White Hat SEO services, alternatively, relies upon some great benefits of investing in relevant and quality content along with effective marketing ways to place sites along with search engine rankings. SEO services suppliers that offer White Hat SEO will focus mostly on your web site contents. White Hat SEO providers will assist you to think of contents that may attract people, and never search engines into your web site. You should know that submissions are a very important factor in SEO building (or even the most important). With good content, White Hat SEO services can allow you to get more inbound links off their relevant websites. White Hat SEO is obviously thought to be the better SEO tool. It will not put your website inside risk for getting blacklisted and doesn't violate any search results SEO guidelines. Most importantly, visitors who check your web site will in all probability be converted easily together with your great content.

One illustration of black hat SEO is keyword stuffing. It involves the excessive utilization of a certain keyword on a website even if it does not make sense - all this so that you can trick google search bots into with the site relevant for your given keyword. The keywords could be done as crudely being a simple directory the language. When search engines clamped upon this practice, black hat SEO experts switched to your slightly modified version with this same technique - invisible text.

Even using this type of flaw, white hat will pay off big inside long hall. It will flow continuous money into the mailbox although some are jumping around looking to get new sites did start to keep their black hat strategies going.

White hat SEO and black hat SEO



Keyword Stuffing



E-commerce is really a billion dollar industry 'despite facing numerous economic downturns, it continues to be fastest growing segment of the U.S. retail industry with 2010 sales totaling $166.5 billion. Nearly double growth rate to $254.7 billion is anticipated for 2013. 'This is surely an impressive growth rate given e-commerce represents 4.28 percent from the total US retail sales' (White & Ariguzo, 2011, p. 134). Consumers increasingly look to the internet to locate specifics of companies, their leaders, to get services, among other items. Detailed information about various topics could be obtained from websites, social networking sites, pr releases, emails, newsgroups, forums, and numerous other places. Unfortunately, brand cleansing and black-hat techniques (techniques to improve the ranking of the website) cause dubious information for the internet, due in part, to some nonexistent or poorly managed content review process. Chen, XU and Whinston (2011) claim that 'Wikipedia provides content which might be misleading or perhaps incorrect; while Amazon.com buyer's feedback might be manipulated by sellers or book publishers to further improve their products, and Slashdot's commentators might post biased or useless comments, because some commentators could work for companies and provide purely promotional comments' (p. 238).

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